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Financial services organisations face the continuing challenge of broadening relationships with existing customers whilst at the same time fighting off competitors consumed with acquiring these same customers. Combined, these two factors have led to a growth in defection rates causing significant issues optimizing customer relationships making it difficult to deepen the customer relationship and expand customer product portfolio’s.
The best solution to this phenomenon is taking a proactive approach to anticipating your customers needs and enhancing their experiences. The Xeligence predictive analytics solution enables financial services companies to identify problems and opportunities and to take action immediately.
Financial services companies need a proactive solution that can predict and “operationalize” best offers for customers at every touchpoint . The same proactive solution must be able to implement segmentation schemes, retention plans, provide workforce allocation, credit risk determination and many other applications, easily and swiftly.
Xeligence provides all the necessary pieces in aiding financial services companies to:
Increasing product penetration by giving frontline staff, and operational systems real time fact based decisions on product offers
Reducing customer churn by rescuing deteriorating relationships before customers churn and taking automatic action.
Provide consistency and more targeted marketing communications across all channels
And much more…